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I Love My Toyota Campaign

Toyota Egypt Launched a campaign “I Love My Toyota” in Automech so we came up with to ideas for the activation that match the campaign title. The first one was “Paint My Toyota“, in which users will customize and paint the Fortuner 3D Model and print the photo & share it on Facebook. The second idea was “Customize My Plate“, in which each user writes his Name on the Car Plate with AR Technology and get a printed image. The engagement was extraordinary and more than 2000 players interacted with both games.

Client: Toyota