This was the first time an AR campaign was created that integrated the outdoor media with the AR software and animation. Those attending Auto-Mech Egypt ‘virtually’ played and interacted with a Lion by their side, including petting the wild animal!
By standing on a marker near Senova Car, a big screen over the car. shows a Lion walking in and standing Over The Car. The animation jumps on the roof f the car, then the bonnet. The animal can them be petted and also purrs.
Visitors is being photographed with the car and the lion and being tagged on social media on their photos.
More than 7000 photos have been taken and the Facebook page increased by 100,000 likes in 5 Days
- 3D Modeling
- Augmented Reality